MARS Pet Care had developed multiple AI - powered diagnostic models for pet health - spanning oral health, skin conditions, digestive issues, and beyond. However, each tool was being built in isolation across different brands and divisions (Pedigree, Royal Canin, Mars Veterinary Health, Science & Diagnostics), creating inconsistent user experiences, duplicated effort, and no path to scale globally. The VP of Innovation needed a unified platform that could productize these AI instruments while maintaining brand flexibility and regulatory compliance across markets.

As Lead Product Designer embedded within MARS's Digital Health team, I helped to architect and design the Digital Health Platform - a modular design system and SDK that enables rapid development of AI-powered health instruments for both pet parents and veterinarians across the entire MARS ecosystem.

Platform Architecture Design: I designed a component-based system that allows any AI diagnostic tool to be configured for different brands, markets, and use cases without rebuilding from scratch. This included creating reusable UI patterns, establishing design governance processes, and developing a library of approved components that enable creative flexibility.

Multi-Brand Design System: I built design systems that work seamlessly across MARS's diverse brand portfolio - from consumer-facing apps (Greenies, IAMS, myVCA) to veterinary diagnostic tools to third-party retailers (Walmart, Amazon). The system maintains brand identity while ensuring consistent, accessible user experiences.

0-to-1 Product Development: Led design sprints to launch eight (and growing) AI-powered diagnostic tools from concept to market:

Each tool uses computer vision models to detect visual indicators of disease, with configurable front-end and back-end architecture that scales across all health territories.

Speed to Market: The platform reduced time-to-launch for new AI diagnostic tools from years to months. All four MARS divisions (PN, RC, MVH, SDX) deployed the same Toothscan product experience, configured to their specific brand and business requirements, demonstrating true platform scalability.

Adoption at Scale: Toothscan has scanned over 30,000 teeth to date, with consumer-facing tools driving measurable KPIs including appointment bookings, nutrition recommendations, and product purchases - all tracked directly within the platform.

Global Extensibility: The platform now powers diagnostic tools across consumer websites, mobile apps, veterinary portals, and third-party platforms globally (Europe/Asia). The component-based design system and “Call to Action” structure scale across languages, markets, and regulatory requirements.

Innovation Unlock: By creating reusable foundations, the platform enabled MARS to extend beyond pet health into adjacent markets (Cocoascan for cocoa pod disease detection), proving the architecture's flexibility for productizing AI across diverse use cases.